Thrifty - Just right
Global Campaign
2024
CD / AD / DESIGNER
CEDRIC GUERIN
BRAND EXPERIENCE
MY KEY SKILLS
(1) BIG THINKER
Big picture thinking and a unique perspective allow me to create ideas that go above and beyond the brief. I believe the brilliance of any amazing design starts with clever ideas.
(2) TECH AFFICIONADO
Leveraging my experience and curiosity about all things tech (web3, ai, devices and platforms), I am forward thinking about where campaigns will go and how they can accomplish their goals.
(3) CULTURE SPONGE
Change comes at light speed these days and staying relevant has become harder than ever. My affinity for pop culture and the psychology around it, allows me to stay on top of trends across multiple demographics.
(4) DESIGN PRO
From color theory, layout design, ui/ux, and the impact of big visuals, my experience has guided my design sensibilities into a formidable talent. There isn't anything I can't confidently design and execute.
(5) EFFICIENCY WIZARD
I'm a firm believer that the less time you spend on unnecessary tasks, the more time you have to make something wonderful. I pride myself on maximizing time, effort, and budget to push creativity.
NUTSHELL
I am the ever-elusive design unicorn in the creative technology world, with over 142 dog years of experience. Outside of coming up with killer ideas, I can direct, design, code, illustrate, and flat out create cool things.
As a Creative/Art Director I have been managing and creating cool stuff (digital and otherwise) for big brand clients like these guy, Burger King, Dell, AT&T, Virgin and MINI, and many more. I’ve even picked up some shiny awards and recognition along the way.
At my core I am a true creative with the rare abitlity to think like a developer. I find seamless ways to merge both together to create inspiring and engaging work.
EXPERIENCE
KANPAI MEDIA
CREATIVE DIRECTOR 2024 - PRESENT
Created and launched a fight league, digital collectible series, apparel line and grew a fresh brand into a cultural heavyweight.
PARADIGM SPORTS
CREATIVE DIRECTOR 2023 – 2024
Created digital collateral and collectibles for the worlds biggest fighters like Conor Mcgregor, Leon Edwards, and more.
FKQ
CREATIVE DIRECTOR 2018 – 2023
Creative lead for several major national brands like Thrifty, Hertz and PODS. Created several brand campaigns across all mediums.
Archer Malmo
SR ART DIRECTOR 2015 – 2018
Developed several campaigns/products for clients, national and local. Including apps and interactive experiences.
Razorfish
SR ART DIRECTOR 2014 – 2015
Developed several campaigns/products for clients like Car2Go, Patron Tequilla, and Citibank.
GGMR
CREATIVE DIRECTOR 2013 – 2014
Lead digital creative for agency. Developed several creative campaigns for clients like Sky, Virgin, Vodafone and Pioneer. Managed team of designers and controlled all creative output.
Sanders/ Wingo
SR ART DIRECTOR 2011 - 2013
Lead digital creative for agency. Developed several creative campaigns for clients like AT&T, MINI, and Burger King. Paramount member in pitches for new business and agencies digital progression.
Schematic / Possible Worldwide
SR ART DIRECTOR 2010 – 2011
Designed and art directed several websites, microsites and interactive experiences for global brands including Dell, Alienware, Dow, and VISA.
LET'S GET TO WORK
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